Two months ago my ideas about how to market a novel included ...
It's been a challenge.
I read an article yesterday on how to market your indie novel. One of the pieces of advice was to set up a blog and be yourself. Be provocative and entertaining. If it bleeds, it leads. If you're genuine, you can write about controversial subjects, even the publishing industry.
This seems to fly in the face of other advice I've received: stop challenging people and ignore your detractors. This was rubbing me the wrong way, so I've set up a page to vent.